We person tons of juicy worldly to excavation into contiguous — Audacy is reportedly looking to merchantability Cadence13 to prevention its NYSE listing, The Morning Toast gets a caller advertisement income spouse and a rebrand, and Rachel Maddow joins the increasing database of endowment ditching TV for podcasting. Oh, and Kim K dropped her podcast the aforesaid time the SEC dropped the quality that she had agreed to a million-dollar colony for charges that she illegally promoted crypto.
But first, self-promotion!
It’s the past time to participate the Hot Pod Summit lottery
Quick reminder: contiguous is the past time to put your name successful the lottery for an invitation to Hot Pod Summit LA. The lawsuit is coming up soon, and I’m excited to spot you each there.
Report: Audacy is exploring the merchantability of Cadence13
Audacy is successful fiscal trouble, and it whitethorn person to merchantability podcast web Cadence13 to get retired of it. While its competitors iHeartMedia and Cumulus person besides been wounded by the system this year, Audacy has been trading nether $1 since aboriginal July, which means it is astatine hazard of being delisted by the New York Stock Exchange. According to a study from Axios, the audio institution has hired bankers to look for a purchaser for Cadence13 for a speedy influx of cash.
“We don’t remark connected rumors of this nature. We stay perfectly committed to the maturation of our podcasting business, arsenic demonstrated by the investments we’ve made successful our studios, contented and talent,” said Ashok Sinha, a spokesperson for Audacy.
Audacy acquired Cadence13, which is location to hits similar We Can Do Hard Things with Glennon Doyle and Fly connected the Wall with Dana Carvey and David Spade, successful 2 stages successful 2017 and 2019. The 2019 deal, successful which Audacy gained afloat ownership of the studio, valued Cadence13 astatine $44 million. Axios reports that it is looking to merchantability the workplace for treble that amount, which would beryllium worthy much than Audacy arsenic a whole. Even arsenic 1 of the 3 biggest vigor companies successful the country, Audacy presently has a marketplace headdress of lone $61 million.
Rachel Maddow is besides trading TV for podcasting
Maybe it’s not conscionable a drama trend. Following the longtime MSNBC host’s determination to chopped backmost her on-air docket to conscionable 1 time a week, Rachel Maddow is launching a caller limited-series podcast for the network. Rachel Maddow Presents: Ultra volition travel the Great Sedition Trial of 1944, which exposed the Nazi-backed crippled by sitting members of US Congress to instal a fascist regime. The eight-part amusement launches connected October 10th.
It’s the archetypal large task announced since Maddow said she would beryllium stepping backmost from the regular grind to prosecute long-form contented for the network. The information that it’s a podcast is not astonishing since she antecedently produced Bag Man, a podcast based connected her publication astir Spiro Agnew. But I deliberation it besides speaks to the mode podcasting, successful particular, has changed the options disposable to personalities similar Maddow and, for that matter, Trevor Noah.
Even a decennary ago, having a regular TV amusement was the golden modular — it was the premium conveyance for power and multi-million-dollar paydays. But arsenic cord-cutting continues’, cablegram doesn’t person the radiance it erstwhile did. And wherefore slog it retired successful the workplace 5 days a week for 10 (or more) hours a time erstwhile you tin marque conscionable arsenic overmuch wealth and scope conscionable arsenic galore radical (if not more) by signaling a podcast doubly a week from location and possibly throwing successful the occasional streaming special. Conan O’Brien seems to person nary regrets astir ditching linear (nor would I if I sold my institution to SiriusXM for $93 million). In his announcement past week, Trevor Noah made it wide that he is leaving The Daily Show to beryllium escaped to prosecute different things, similar his lucrative standup tours, and I would stake a podcast woody is besides coming down the pike.
The inclination is astir pronounced successful late-night comedy, but support an oculus connected broadcast news. Maddow’s determination for flexibility reminds maine of Emily Maitlis’ departure arsenic the pb big of BBC’s Newsnight to co-host existent affairs podcast The News Agents for British vigor presumption LBC. While determination are particulars to her concern (BBC is overmuch much restrictive than MSNBC successful presumption of partisan code and extracurricular income for its hosts), the information that Maitlis was consenting to commercialized 1 of the highest-profile spots successful TV for podcasting speaks to wherever the manufacture is moving.
Dear Media adds The Morning Toast to its roster
Or The Toast, arsenic the personage quality podcast is present called (not to beryllium confused with The Toast, which was erstwhile a precise bully website). The woody gives Dear Media exclusive advertisement income rights to Claudia and Jackie Oshry’s amusement and volition spot the sisters advising connected contented improvement and societal strategy. As portion of the deal, Dear Media is besides investing successful the Oshry sisters’ direct-to-consumer cocktail brand, Spritz Society.
It’s the latest high-profile deed for Dear Media, which precocious launched Back to the Beach with Kristin and Stephen, a amusement fashionable capable that it concisely dethroned Joe Rogan connected Spotify’s illustration (it has since normalized a spot successful the ratings but inactive hangs adjacent the apical of movie and TV shows).
The Oshry sisters look to person recovered from their 2018 ungraded erstwhile it was revealed that their parent is nary different than anti-Muslim extremist Pamela Geller. Although listeners person been frustrated with the pair’s unwillingness to denounce Geller’s views, their assemblage has lone grown. The Toast consistently ranks successful the apical 100 shows connected Apple Podcasts and Spotify, and arsenic I reported backmost successful June, Spotify (stealthily) signed the brace for a Spotify Live amusement called Breaking Bread, which wrapped up its archetypal play successful August.
Dear Media is not without its ain controversies. The Skinny Confidential Him and Her Podcast, which is hosted by Dear Media CEO Michael Bosstick and his wife, Lauryn Evarts Bosstick, was reported by Bloomberg to beryllium charging for marque interviews without decently disclosing to listeners that the appearances were sponsored. The institution has since started adding disclosures.
Spotify launches long-awaited podcast from Kim Kardashian
After announcing a woody with Kim Kardashian much than 2 years ago, Spotify has launched Kim Kardashian’s The System: The Case of Kevin Keith. The amusement examines the shaky 1994 execution condemnation of Kevin Keith, whose household has worked for decades to wide his sanction (sound familiar?). The caller amusement already has the sixth spot connected Spotify’s podcast chart.
Even with the two-year delay, the podcast’s timing is shrewd. The dismissal of Adnan Syed’s lawsuit past month renewed involvement successful (and downloads for) Serial and reignited the treatment implicit however true-crime podcasts tin (or neglect to) code the failures of the transgression justness system. The amusement besides dropped the aforesaid time the US Securities and Exchange Commission announced that Kardashian had agreed to a $1.26 cardinal settlement aft being charged with illegally promoting cryptocurrency. I whitethorn not beryllium a Kim K fan, but I volition assistance that she is simply a selling genius.
That’s each I got. See you adjacent week.
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